Next-Gen Communication
By Antoinette Siu • February 5, 2025 • Ivy Liu Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three agency execs say they are not seeing dollars move over…
Snapchat is backing a new initiative to assist in the recovery of fire-impacted areas of Los Angeles, which is the company’s home, and the place where Snapchat founder Evan Spiegel and Bobby Murphy grew up. Following the devastation of the…
Snapchat has announced its latest feature update for Snapchat+ subscribers, including new gen AI elements, Bitmoji clothing, and some new options to help spark more Snap engagement. First off, Snapchat’s adding two new generative AI features, in custom stickers, which…
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Snapchat reached 453 million daily active users in the fourth quarter of 2024, up 39 million, or 9 percent year-over-year. The social media company reported revenue of $1.55 billion up from $1.36 billion in the prior year. Advertising revenue made…
Elon Musk says he is looking into bringing back beloved social media app, Vine. Video is one of the most dominant ways people consume content these days. YouTube, Instagram, Snapchat, and many other apps all have a heavy hand in…
With TikTok’s fate in the U.S. dangling between the Supreme Court and President-elect Donald Trump, competitors are moving in to try and claim its ad dollars. Snapchat, for example, isn’t holding back. In recent pitches to marketers, the app’s ad…
Could Snapchat now be emerging as the most respectable of the major social media apps? The ephemeral messaging app, which rose to fame on the back of controversial content, and its subsequent popularity among teen users, has been steadily building…
Snap CEO Evan Spiegel penned a heartfelt note to his hometown of Los Angeles and employees following the Palisades Fire, which he revealed destroyed his father’s home — the original headquarters for Snapchat (see photo above). The social media app…
MELBOURNE, Australia — A social media ban for children under 16 passed the Australian Parliament on Friday in a world-first law. The law will make platforms including TikTok, Facebook, Snapchat, Reddit, X and Instagram liable for fines of up to…