Next-Gen Communication
Social media platforms want to wean the industry off of last-click attribution as a means to measure the true impact of their ad campaigns, because these days, the vast majority of purchase journeys are far less direct, and rely on…
(Image credit: Snap Inc.) Snapchat’s AI experiments are reaching a new level of maturity, as exemplified by the new AI Lens that will let you see how you might look in the future. Aging your appearance is just a taste…
In among the various announcements at its 2024 Partner Summit today, including new AR glasses, an updated UI, and other features, Snapchat has also announced that users will soon be able to create short video clips in the app, based…
In a major update, Snapchat is planning a wholesale revamp of its app, promising a “simple” interface, a number of generative artificial intelligence features, and — of particular interest to Hollywood — a unified video entertainment experience, which will combine…
Meta, Snapchat and TikTok are teaming up on a new initiative that’s designed to help detect and remove suicide and self-harm-related content, in order to reduce exposure among at-risk users. The new initiative, called “Thrive”, will be overseen by the…
Snapchat has announced that it now serves 1.5 million users in New Zealand every month, which, in a country of only 5 million people, is a significant level of take-up. As per Snap: “Globally, 850 million people love to use Snapchat…
Amid expanding global debates about potential age limits on social media usage, Snapchat is experimenting with a new process that’ll enable teens aged 16 and 17 to share their posts with a broader audience in the app. Though it won’t…
With regulators in various regions looking to implement age limits on social media access in order to minimize harm among young users, and Snapchat specifically under investigation over how it facilitates illegal activity, the company has today highlighted two studies…
Snapchat’s facing a potential ban in the state of New Mexico, with a new lawsuit filed by state Attorney General Raúl Torrez alleging that Snap has failed protect children from sextortion, sexual exploitation, and harm in the app. According to…
Who is she? — New Mexico sued Snapchat after using AI to reveal child safety risks. Ashley Belanger – Sep 6, 2024 8:08 pm UTC Aurich Lawson | Getty Images Cops are now using AI to generate images of fake…