Category SnapChat

Snapchat Adds Ad Placement Verification from DoubleVerify

Snapchat Adds Ad Placement Verification from DoubleVerify

Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and…

Snapchat Shares Mixed Performance Results for Q3

Snapchat Shares Mixed Performance Results for Q3

Snapchat has published its latest performance update, which shows that it’s ad business is steadily improving, though its user growth is showing more solid signs of stagnation, and a potential cap on its usage. We’ll start with that element first.…