Category SnapChat

Snapchat has announced a raft of new ad products as part of its New Fronts 2024 presentation, including new way to integrate AR elements into campaigns, improved AR creation options, expanded content partnerships, and more. The main focus of the…

Snapchat announces new ways for users to come together in an evolution of its Live Nation partnership, with the ‘Snap Nation’ public profile. During Snapchat parent Snap Inc.’s NewFronts presentation to its advertisers, the company revealed a slew of upcoming…

Snapchat has announced a slew of new features, with a focus on generative AI, as it seeks to keep users engaged and connected in the app. First off, Snap’s adding a new option that will enable users to create custom…

Snapchat’s looking to ensure greater transparency on content created by its generative A.I. tools, with new tags and indicators that will now be appended to generated images. As you can see in this image, Snapchat’s adding a new, custom ghost…

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new…

Snapchat drops a new augmented reality lens featuring Billie Eilish, giving fans a first listen to her latest music. It’s quarterly financials season, and Snapchat parent Snap has had a good quarter, with revenue growth of 21% year-on-year to $1.19…

Snap Inc., the parent company of Snapchat, has published its latest performance update, showing improved revenue performance, and a steady increase in users, as it works to get its business elements back on the right track. First off, in terms…

With the U.S. Presidential election coming up, Snapchat will once again be looking to get more young people involved in the ballot, while it’s also initiating more measures to protect users from misinformation during the campaign. Snap’s past efforts on…

As part of its broader effort to increase ad spend, and get its business back on track, Snapchat has been looking to better highlight the performance of its ad products across different sectors, with a particular focus on sectors that…

It’s becoming increasingly difficult to determine what is AI-created as tools’ capabilities continue to improve. Marking AI-created images is one solution and an option Snapchat is expanding on. The platform is introducing a watermark on AI-generated content that is saved…