Category SnapChat

AP Technology Writer — New Mexico’s attorney general has filed a lawsuit against the company behind Snapchat, alleging that site’s design and policies foster the sharing of child sexual abuse material and facilitate child sexual exploitation. Attorney General Raúl Torrez…

Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with…

Snapchat has added some new features, which are actually fairly retro-style, harking back to older trends. First off, Snapchat’s trying to reignite interest in Bitstrips, the originating format of Bitmoji, which, at one stage, was huge on Facebook. As per…

With kids heading back to school, Snapchat has announced some new resources to help teachers both understand the platform, and to raise awareness of concerns directly, helping to ensure young users are safe in the app. Snapchat remains one of…

Two students were arrested for allegedly making separate threats against Florida’s Broward County Public Schools both before and during the first week of school. A 13-year-old boy was arrested on Saturday, Aug. 10, after he allegedly posted a partial photo…

Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app, which has also driven a big increase in comparative ad revenue in the first half of the year. So how did it…

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → This is the second half of Digiday’s CMO Strategies report on…

Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options…

Snapchat’s subscription service, Snapchat+, has surpassed 11 million subscribers, according to an announcement made today. Launched in 2022 with just six features, Snapchat+ quickly grew, reaching 1 million members within weeks. Now, it offers over 40 exclusive features, including Chat…

Snapchat has published its latest performance update for the second quarter of 2024, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s…