Next-Gen Communication
Two students were arrested for allegedly making separate threats against Florida’s Broward County Public Schools both before and during the first week of school. A 13-year-old boy was arrested on Saturday, Aug. 10, after he allegedly posted a partial photo…
Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app, which has also driven a big increase in comparative ad revenue in the first half of the year. So how did it…
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → This is the second half of Digiday’s CMO Strategies report on…
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options…
Snapchat’s subscription service, Snapchat+, has surpassed 11 million subscribers, according to an announcement made today. Launched in 2022 with just six features, Snapchat+ quickly grew, reaching 1 million members within weeks. Now, it offers over 40 exclusive features, including Chat…
Snapchat has published its latest performance update for the second quarter of 2024, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s…
Author Fospha Team Date published March 12, 2024 Categories Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating…
Is Snapchat “the leading social shopping platform in the U.S.?” Apparently, that’s the finding of a new study conducted by National Research Group, which examined how social media users engage with content related to four commerce categories: apparel, beauty, specialty,…
Snapchat has outlined a range of new elements to celebrate the 2024 Olympics, including AR Lenses, official highlights, filters and more. Snap is making an extra effort this time round to facilitate fan connection with the Games, which could help…
Snapchat has announced the next 15 participants in its 523 creator accelerator program, which aims to provide support and assistance for small, minority-owned businesses and creatives, which traditionally don’t have access to such resources. Originally launched in 2022, Snap’s 523…