Next-Gen Communication
While TikTok’s uncertainty in the U.S. continues, its platform competitors are already making moves to steal its ad dollars. That is, Snapchat, Meta, Pinterest and Google are pitching to be part of advertisers’ TikTok contingency planning. And why wouldn’t they?…
Meta is once again taking on its competitors by developing a feature that borrows concepts from others, in this case, BeReal and Snapchat. The company is developing a feature for Instagram called “Peek” that would allow users to post authentic…
Amid large-scale changes to digital marketing measurement, Snapchat has today outlined its “Three E’s” approach to advanced campaign assessment, and how marketing teams can apply this to ensure that they continue to accurately track performance in a privacy-friendly way. According…
Today is National Fentanyl Awareness Day, and Snapchat is marking the event by highlighting the various initiatives that it’s implemented to both stop the spread of drug-related content in the app, and provide education to its user community. Snapchat says…
Snapchat has announced a raft of new ad products as part of its New Fronts 2024 presentation, including new way to integrate AR elements into campaigns, improved AR creation options, expanded content partnerships, and more. The main focus of the…
Snapchat announces new ways for users to come together in an evolution of its Live Nation partnership, with the ‘Snap Nation’ public profile. During Snapchat parent Snap Inc.’s NewFronts presentation to its advertisers, the company revealed a slew of upcoming…
Snapchat has announced a slew of new features, with a focus on generative AI, as it seeks to keep users engaged and connected in the app. First off, Snap’s adding a new option that will enable users to create custom…
Snapchat’s looking to ensure greater transparency on content created by its generative A.I. tools, with new tags and indicators that will now be appended to generated images. As you can see in this image, Snapchat’s adding a new, custom ghost…
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new…
Snapchat drops a new augmented reality lens featuring Billie Eilish, giving fans a first listen to her latest music. It’s quarterly financials season, and Snapchat parent Snap has had a good quarter, with revenue growth of 21% year-on-year to $1.19…