Next-Gen Communication
There was nothing funny about the way Jeff Lawson left Twilio, the startup he cofounded in 2008 and built into a multibillion-dollar public company enabling businesses to communicate with customers via text messages and phone calls. Activist investors had been…
Snapchat announces new ways for users to come together in an evolution of its Live Nation partnership, with the ‘Snap Nation’ public profile. During Snapchat parent Snap Inc.’s NewFronts presentation to its advertisers, the company revealed a slew of upcoming…
Snapchat has announced a slew of new features, with a focus on generative AI, as it seeks to keep users engaged and connected in the app. First off, Snap’s adding a new option that will enable users to create custom…
WhatsApp has announced some new updates for its “Communities” feature, which enables users to connect via group chats based on topics, locations, sports teams, etc. First off, WhatsApp’s adding Community Events, which will enable Community members to highlight upcoming functions…
Snapchat’s looking to ensure greater transparency on content created by its generative A.I. tools, with new tags and indicators that will now be appended to generated images. As you can see in this image, Snapchat’s adding a new, custom ghost…
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new…
Snapchat drops a new augmented reality lens featuring Billie Eilish, giving fans a first listen to her latest music. It’s quarterly financials season, and Snapchat parent Snap has had a good quarter, with revenue growth of 21% year-on-year to $1.19…
Snap Inc., the parent company of Snapchat, has published its latest performance update, showing improved revenue performance, and a steady increase in users, as it works to get its business elements back on the right track. First off, in terms…
With the U.S. Presidential election coming up, Snapchat will once again be looking to get more young people involved in the ballot, while it’s also initiating more measures to protect users from misinformation during the campaign. Snap’s past efforts on…
As part of its broader effort to increase ad spend, and get its business back on track, Snapchat has been looking to better highlight the performance of its ad products across different sectors, with a particular focus on sectors that…