Next-Gen Communication
EXCLUSIVE: The Lede Company has tapped Kimberly Bernhardt as a senior executive within the firm’s Strategic Communications Division. She will report directly to co-CEO Sarah Rothman in her new role. Bernhardt was previously the Chief Communications Officer at The Messenger, following…
Snapchat has announced a raft of new ad products as part of its New Fronts 2024 presentation, including new way to integrate AR elements into campaigns, improved AR creation options, expanded content partnerships, and more. The main focus of the…
Pantera Capital, a prominent crypto venture capital firm, has recently injected an undisclosed sum into The Open Network (TON). This investment marks a significant milestone as TON continues to gain traction within the expansive user base of the Telegram messaging…
There was nothing funny about the way Jeff Lawson left Twilio, the startup he cofounded in 2008 and built into a multibillion-dollar public company enabling businesses to communicate with customers via text messages and phone calls. Activist investors had been…
Snapchat announces new ways for users to come together in an evolution of its Live Nation partnership, with the ‘Snap Nation’ public profile. During Snapchat parent Snap Inc.’s NewFronts presentation to its advertisers, the company revealed a slew of upcoming…
Snapchat has announced a slew of new features, with a focus on generative AI, as it seeks to keep users engaged and connected in the app. First off, Snap’s adding a new option that will enable users to create custom…
WhatsApp has announced some new updates for its “Communities” feature, which enables users to connect via group chats based on topics, locations, sports teams, etc. First off, WhatsApp’s adding Community Events, which will enable Community members to highlight upcoming functions…
Snapchat’s looking to ensure greater transparency on content created by its generative A.I. tools, with new tags and indicators that will now be appended to generated images. As you can see in this image, Snapchat’s adding a new, custom ghost…
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new…
Snapchat drops a new augmented reality lens featuring Billie Eilish, giving fans a first listen to her latest music. It’s quarterly financials season, and Snapchat parent Snap has had a good quarter, with revenue growth of 21% year-on-year to $1.19…